Sounds Like A Cult

By Amanda Montell & Isa Medina

The Cult of Momfluencers

S3 E4

Published January 31, 2023 5:00am

Motherhood is hard, lonely, and exhausting... except, apparently, if you're a momfluencer. Since the mid-2000s, a crop of seemingly perfect, all-knowing mommy goddesses in billowy tunics have emerged on social media—and we can't help but feel that their highly monetizable (often misinformation-ridden) internet presences basically exist to make other moms feel less than. This week, with the help of journalist and real-life mother Sara Petersen, author of the forthcoming book MOMFLUENCED, Isa and Amanda spill the (organic, non-toxic, totally baby-safe) tea about how famous internet moms have become their own kind of 21st Century cult leader.

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