Sounds Like A Cult

By Amanda Montell & Isa Medina

The Cult of Glossier

Published June 04, 2024 4:00am

Catch Amanda back on tour this summer!

July 29: The Age of Magical Overthinking book talk at Elliott Bay Book Company in Seattle, WA (free!)

Time to Milky Jelly™ cleanse your souls, culties. If you were alive in 2017, and anywhere near our same millennial pink corner of the internet, then you KNEW what a Glossier girl was. The emblem of relatable-but-aspirational coolness helmed by cult leader… ahem, CEO… Emily Weiss (of The Hills fame) was so much more than a cosmetics line. Glossier was a lifestyle, a uniform, an identity template, a cultural phenomenon, a religion? Come on...