Sounds Like A Cult

By Amanda Montell & Isa Medina

The Cult of Family Vloggers

Published June 18, 2024 4:35am

Catch Amanda back on tour this summer!

July 29: The Age of Magical Overthinking book talk at Elliott Bay Book Company in Seattle, WA (free!)

Imagine you’re a little kid and your parents are actually your bosses. Now imagine that, as your professional superiors, your parents' job is to engineer and exploit every single precious moment of your childhood for millions of people on the internet to behold, all in exchange for clicks, comments, and ad dollars. Sometimes they prank you, embarrass you, and/or produce a whole ‘nother sibling purely as a career move. Now im...