Sounds Like A Cult

By Amanda Montell & Isa Medina

The Cult of LuLaRoe

S1 E13

Published October 19, 2021 7:00am

In the wake of the zealously consumed LuLaRich docuseries on Amazon Prime, we’re releasing a bonus episode on the leggings multilevel marketing company that shook American suburban boss babes throughout the 2010s: LuLaRoe. Ex-MLMers (and fascinated docuseries viewers) keep saying LuLaRoe is nothing but a massive “cult”… but is it really? And if so, how bad is it? This week, we’re unpacking all the culty elements of this fanatically followed group with the help of a special guest: former LuLaRoe retailer Roberta Blevins, who identifies as the company’s “public enemy #1” and who you might recognize from the LuLaRich docuser...